
LUXURY LIVE &
DIGITAL EXPERIENCE
/about us/
WHAT IF is a live and digital agency creating impactful creative experiences for luxury brands. We operate over Asia with teams
in China, Hong Kong, Macau and Singapore.
We create stories that engage and inspire people, connect them
with brand and product, and generate real emotions.
We believe in the organic consumer journey; online and offline experiences that are done truthfully, tell the brand story emotionally,
and authentically reach a wider audience.
/our green ethic/
At What If we put sustainability as a core value. We demonstrate
our commitment by implementing eco-friendly practices throughout
our operations From sourcing materials and partnering with green vendors to minimise waste, optimising energy, reduce ecological footprint of every event we create. We fight for a change, for
a collaborative process with client tot define clear objective
and have concret impact with KPI.
/awards/
MARKETING MAGAZINE
EVENT AGENCY
GOLD-2022
SILVER-2023, 2019 | BRONZE-2021
BOUTIQUE AGENCY
BRONZE-2023, 2019
EVENT MARKETING AWARDS
BEST DIGITAL EXPERIENCE
BRONZE-2019
SHISEIDO Ultimune Immunity Journey
MOB-EX AWARDS
BEST USER EXPERIENCE
BRONZE-2019
SHISEIDO Ultimune 2.0 LAUNCH
THE MARKETING EVENTS AWARDS
BEST MALL EVENT
GOLD-2020
BEST EXPERIENTIAL EVENT
GOLD-2019
BEST PRODUCT LAUNCH EVENT
SILVER-2019

/contact us/
WHAT IF HONG KONG - HEADQUARTER
Rm.B, 23/F. Soho House
33 Des Voeux Road West, Sheung Wan, HK
BRANCH OFFICES
WHAT IF MACAU
WHAT IF SHANGHAI
WHAT IF FRANCE