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LUXURY LIVE &
DIGITAL EXPERIENCE

/about us/

WHAT IF is a live and digital agency creating impactful creative experiences for luxury brands. We operate over Asia with teams
in China, Hong Kong, Macau and Singapore.

We create stories that engage and inspire people, connect them
with brand and product, and generate real emotions.

We believe in the organic consumer journey; online and offline experiences that are done truthfully, tell the brand story emotionally,
and authentically reach a wider audience.

/our green ethic/

At What If we put sustainability as a core value. We demonstrate
our commitment by implementing eco-friendly practices throughout
our operations From sourcing materials and partnering with green vendors to minimise waste, optimising energy, reduce ecological footprint of every event we create. We fight for a change, for
a collaborative process with client tot define clear objective
and have concret impact with KPI.

/our services/

DIGITAL INTERACTION

ONLINE STRATEGY
DIGITAL JOURNEY | DIGITAL EVENT
INTERACTIVE EXPERIENCE

LIVE ACTIVATION

SHOW | CHOREOGRAPHY
EXECUTION MANAGEMENT | PRODUCTION
LOGISTICS

/projects/

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EVENTS

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RETAIL

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BRANDING
& DIGITAL

/awards/

MARKETING MAGAZINE

EVENT AGENCY

GOLD-2022
SILVER-2023, 2019 | BRONZE-2021

BOUTIQUE AGENCY

BRONZE-2023, 2019

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EVENT MARKETING AWARDS

BEST DIGITAL EXPERIENCE

BRONZE-2019

SHISEIDO Ultimune Immunity Journey

 
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MOB-EX AWARDS

BEST USER EXPERIENCE

BRONZE-2019

SHISEIDO Ultimune 2.0 LAUNCH

 
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THE MARKETING EVENTS AWARDS

BEST MALL EVENT

GOLD-2020

BEST EXPERIENTIAL EVENT

GOLD-2019

BEST PRODUCT LAUNCH EVENT

SILVER-2019

/contact us/

WHAT IF HONG KONG - HEADQUARTER

Rm.B, 23/F. Soho House

33 Des Voeux Road West, Sheung Wan, HK

contact@whatif-events.com

BRANCH OFFICES

WHAT IF MACAU

WHAT IF SHANGHAI

WHAT IF FRANCE