WHAT IF is a creative and events agency focused on luxury sector. Our philosophy is based on excellence, innovation, passion and talent.

Founded a strong strategic approach and executed with seamless operational processes, whether it is a party, product launch, exhibition, press event or VIP reception, WHAT IF's creativity and implementation builds each project into a unique and memorable experience.

Our Mission is to give sense to each event

We create impactful experiences that engage and inspire people, connect them with brands and generate real emotions. 


Nothing worth doing is ever easy

We believe in brilliance, and our people see challenges as an opportunity to push boundaries, explore new territories and go the extra mile in order to realise your dream.


People make your event unique

We operate as a talent platform, bringing together experts from different fields best suited to your project requirements to guarantee the most consummate creative and execution.


We first listen to your dream

 Then we believe in it the way you do. It is the only way to passionately communicate your story with emotion and sense, just like you dream it to be told.