WHAT IF is a creative and event agency based in Hong Kong and Shanghai developing live and impactful experiences for luxury brands

We believe in giving sense to each event, creating stories that connect people to a brand.


WHAT IF is a one stop event agency focused on luxury: Launch, seasonal fashion presentation, Gala dinner, installation, PR events, shows...

We make events memorable and impactful, we create stories that engage and inspire people, connect them with brands and generate real emotions.