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For the second edition of Tatler Generation T, What If reinvented the format of the event around a dinner and an after party

WHAT IF creates the Launch of the new Premium Lounge "Above" for Pacific Place

Once again, Tesla trusted WHAT IF to reinvent their booth concept by adding their lifestyle DNA into the experience

Dom Perignon Luminous Jungle concept with Martin Solveig 

Fox International Channel choose What If to launch their new FOX + in Bali during the APOS 2017

WHAT IF creates the launch of Miele "Traditional Taste" book at Gallery 27

WHAT IF creates a party for TESLA Model X at PMQ in Hong Kong

WHAT IF creates a big show for the opening of the DFS TFONDACO in Venice Italy. An opening for 1200 guests invited to discover the new Fondaco around 3 floors of experiences and a big show made of more 100 performers such as aerial performances, roving performances, musicians, choir...

WHAT IF supports WWD to create their first event in Asia, The Global Fashion Forum in Beijing, with 300 guests from the fashion industry around 2 days of interaction with key industry leaders: Tommy Hilfiger, Tory Burch, Jiang Qiong Er of Xiang Via, Pierre Denis CEO of Jimmy Choo, Victor Luis CEO of Coach Inc, Sung-Joo Kim...

WHAT IF creates an interactive wall for the coming J-CREW store at Harbour City, a good way to engage people with the brand during the renovation.

Hong Kong Tatler choose WHAT IF to launch their Generation T event, creating a fun and luxury concept of House Party to celebrate the 100 brightest talents transforming Hong Kong

WHAT IF creates an interactive afternoon Tea Party for The Cambridge Satchel Company in Beijing inviting influencers, bloggers, VIP and media

WHAT IF creates an exclusive musical experience for Krug with Jacky Terrasson and Uwe Opocenski

WHAT IF creates and produce the Hennessy Artistry 2015 show at Asia World Expo

WHAT IF creates an exclusive dinner experience for Jaeger-LeCoultre to launch the new Geophysic at Watches & Wonders 2015

WHAT IF creates the Hennessy Artistry 2015 at Asia World Expo...coming on November 13th!

WHAT IF creates the installation for ZZEGNA AW15 collection @IAPM Shanghai

WHAT IF creates the event concept, design and show for the media launch of Z ZEGNA in Beijing

WHAT IF creates the new campaign for Veuve Cliquot #YellowIsTheNewBlack

WHAT IF creates and produces a brand journey for KRUG around the music experience

Hermes unveils its SS15 Collection with WHAT IF

 Jaeger-LeCoultre unveils the exceptional Proto Zero watches with WHAT IF

Grosvenor trust WHAT IF to celebrate their 20th Anniversary Gala Dinner in Asia


WHAT IF organised "London Luxury By appointment" for London Luxury Quarter in Shanghai and Chengdu